It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers in the world. As of 2011, the company's global headquarters is located in Nishi-ku, Yokohama. In 1999, Nissan entered a two way alliance with Renault S.A. of France, which owns 43.4% of Nissan while Nissan holds 15% of Renault shares, as of 2008. The current market share of Nissan, along with Honda and Toyota, in American auto sales represent the largest of the automotive firms based in Asia that have been increasingly encroaching on the historically dominant US-based "Big Three" consisting of GM, Ford and Chrysler. In its home market, Nissan is the third largest car manufacturer, with Honda being second by a small margin of 2,000 units and Toyota in a very dominant first. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.
The Nissan VQ engines, of V6 configuration, have been featured among World's 10 Best Engines for 14 straight years.
* 1 History
o 1.1 Beginnings of Datsun name from 1914
o 1.2 Nissan name first used in 1930s
o 1.3 Nissan Motors founded in 1934
o 1.4 Nissan's early American connection
o 1.5 Relationship with Ford Motor Company
o 1.6 Austin Motor Company
o 1.7 Merger with Prince Motor Company
o 1.8 Foreign expansion
o 1.9 Trucks
o 1.10 Alliance with Renault
o 1.11 Expansion of alliance to include both Daimler and Renault
* 2 Nissan Motor Co v. Nissan Computer Corporation
* 3 Recent news
o 3.1 Vehicle recalls
* 4 Environmental record
* 5 Leadership
* 6 Products
o 6.1 Automotive products
+ 6.1.1 Electric vehicles
o 6.2 Non-automotive products
* 7 Global sales figures
* 8 Manufacturing locations
* 9 See also
* 10 Notes and references
* 11 External links
Nissan Model 70 Phaeton, 1938
Nissan headquarters in Nishi-ku, Yokohama
The new car's name was an acronym of the company's partners' family names:
* Kenjiro Den (田 健次郎, Den Kenjirō?)
* Rokuro Aoyama (青山 禄朗, Aoyama Rokurō?)
* Meitaro Takeuchi (竹内 明太郎, Takeuchi Meitarō?).
It was renamed to Kwaishinsha Motorcar Co. in 1918, and again to DAT Motorcar Co. in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were produced for the military market. It was the low demand of the military market in the 1920s that forced DAT to merge in 1926 with Japan's 2nd most successful truck maker, Jitsuyo Motors.
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